Also: Miami Auto Brokers, a dealership website concept exploring inventory-led presentation. An independent concept, not client work, with contact actions deliberately disabled.
What I do
Three jobs. One person accountable for all of them.
Most people either tell you what to buy or build what you asked for. I do both, so the advice has to survive contact with a working system.
01
Advise
Work out what's actually worth doing before you spend money.
Map how the work runs today
Compare tools and vendors honestly
Say plainly when the answer is 'don't build this'
02
Build
Turn one clear idea into something real you can try.
Websites and landing pages
Working prototypes and internal tools
Small automations and AI tools on approved information
03
Implement
Make sure it still works after I leave.
Set it up and write down how it runs
Train the people who'll use it
Hand over accounts you own and control
Pricing
Four ways to start, with the numbers up front.
Every project starts with one workflow, one decision-maker, and a written scope agreed before any work begins.
Advise
Practical Systems Assessment
A map of how the work runs now, where it breaks, what's worth fixing, roughly what it returns, and the smallest next step worth taking.
$450–$1,200one-time
Build
Workflow Prototype
One working proof you can click through, built on test data, with the human handoffs drawn in and a written definition of done.
$1,200–$3,500one-time
Implement
Controlled Implementation
The real setup: configuration, documented integrations, tests, staff training, a fallback plan, and handover into accounts you own.
$2,500–$7,500one-time
Maintain
Defined Care Plan
Written monitoring, content, and improvement duties with a set update allowance. No 24/7 promise, because I'm one person.
$175–$650per month
Read this
These are planning ranges, not quotes. The real number comes after we talk through scope, what you're responsible for, what's excluded, and any third-party costs.
Planning and delivery materials — not legal forms, guarantees, or claims about client results.
About
I came to this from finance, not from tech.
My background is finance and accounting: understand a process, test the assumptions, check the controls, and ask whether the money is likely to come back. That's the same question worth asking about any software you're about to buy.
It means I'm useful in the conversation before the build — which option is worth the money, which is worth the risk, and which one you should skip. Then I build the thing, document it, and leave your team able to run it.
A clear problem, a small build, and a handover that sticks.
Contact
Tell me what's getting in the way.
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